Your Strategic Partner, Not Just a Salesperson
When considering a telecom broker, it’s important to understand the distinction between direct sales and indirect sales channels. Direct sales involve working directly with a salesperson employed by a specific telecom provider. While this may seem straightforward, it often comes with limitations.
Direct salespeople are primarily focused on selling their company’s products and services. Their loyalty lies with their employer, not necessarily with you, the customer. Once the sale is closed, their involvement may diminish, leaving you to navigate any future challenges or support needs on your own.
In contrast, I operate as an indirect sales channel telecom broker. This means I represent a wide range of telecom providers, offering you a truly unbiased and comprehensive view of the market. My loyalty lies with you, my client, and my goal is to find the best possible solutions for your unique needs, regardless of which provider offers them.
Furthermore, my compensation comes in the form of a small commission from the provider you ultimately choose. This commission is already built into the cost of the services, so you don’t pay anything extra for my expertise and support. In fact, I often help you save money by negotiating better rates and identifying cost-saving opportunities. In most cases, the provider is either paying me, or the direct salesperson, so a broker doesn’t increase the cost of your service.
Think of it this way: a direct salesperson is like a car salesman who only shows you the cars on his lot. An indirect sales channel telecom broker, on the other hand, is like an independent car buying service that helps you find the best car for your needs, regardless of the dealership.
Here’s a table summarizing the key differences:
| Feature | Direct Sales | Indirect Channel Telecom Broker |
| Provider Representation | Single provider | Multiple providers |
| Loyalty | To employer | To customer |
| Compensation | Salary + commission | Commission from provider |
| Cost to Customer | No direct cost | No direct cost (commission included in service price) |
| Focus | Closing sales | Building long-term relationships |
| Support | Limited after sale | Ongoing support |
So, as you can see a telecom broker offers several advantages over a direct salesperson. I’m your partner, a consultative advisor, not just a salesperson. I have over 25 years in this business and I’m here to help you navigate the complexities of the telecom world, secure the best possible deals, and provide ongoing support to ensure your communications and other technological services I offer are always running smoothly.